AI Insights · Timothy · April 2021
Performance of Top Theme Parks Apps in Latin America on iOS - Q1 2021
A look into the performance of leading Theme Parks applications on the iOS platform in Latin America during the first quarter of 2021, showcasing download and user engagement trends.
The first quarter of 2021 saw varying trends among the top theme parks applications on the iOS platform in Latin America. Data from Sensor Tower provides a clear view of how these apps performed in terms of downloads and weekly active users.
My Disney Experience, published by Disney, experienced a slight decrease in downloads from 1.9M at the start of January to 1.6M by the end of March. Weekly active users also saw a downtrend from 3M to 2.4M in the same period. Despite these declines, revenue showed some volatility, with a peak of $2.1M in mid-January followed by a general downward trend to $739K by the end of March.
NBCUniversal Media, LLC's Universal Orlando Resort app, despite generating no revenue, had a noteworthy increase in downloads from 1.1M in early January to 1.4M by the end of March. The number of active users fluctuated moderately, starting at around 3.6M and reaching up to 3.5M by the quarter's end.
The Six Flags app, from Six Flags Entertainment Corporation, showed a significant surge in downloads, from a modest 244K at the beginning of the quarter to an impressive 2.5M by March end. Weekly active users mirrored this positive trend, starting at 6.5M and climbing to over 10M.
Disney's second app in the list, Play Disney Parks, experienced a downward trend in downloads, from 509K to 232K, and in weekly active users, decreasing from 490K to 235K through the quarter.
Lastly, Universal Studios Hollywood™, another app from NBCUniversal Media, LLC, had a relatively stable performance with downloads hovering around the 300K mark throughout the quarter and weekly active users staying close to 2.5M.
For more insights, Sensor Tower's detailed analytics provide a deeper dive into the data and trends of these applications.